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About Am Heer
Four years ago, three young sisters set out to turn their dream into reality.
Our vision was never just about fashion—it was about creating something meaningful together. With nothing but savings from Eid gifts, a handful of dresses, and an unshakable passion for design, we launched our first collection on Instagram. Despite having no prior business experience, the overwhelming love and support we received proved that our dream was worth pursuing.
But as life unfolded, it led us down different paths. I moved to Dubai, joined the airline industry, and traveled the world, while my sister relocated to Turkey to continue her studies. With time, responsibilities grew, and we had to put our dream on hold. Yet, no matter how far we went, one thing remained unchanged—the passion to create something truly special. Now, after years of growth, learning, and experience, we are back—stronger, wiser, and more determined than ever. Our latest collection is a reflection of our journey, blending the richness of Pakistani culture with the elegance of Arab aesthetics. We embrace modesty, sophistication, and timeless style, ensuring that each piece tells a story of resilience, heritage, and artistry. This is more than just a comeback—it’s the revival of a dream. And this time, we’re here to stay.